Google’s AMP Signifies The Change In Mobile Interface

albany-seo-amp

Google’s AMP Signifies The Change In Mobile Interface

Have you noticed just how much faster some websites load than others on your mobile device? Do you often end up scratching your head when some webpages are frustratingly slow loading?

These varied load time experience is often due to Google’s Accelerated Mobile Page (AMP) Project launched on the last quarter of 2015. With this, online publishers, marketing firms, and technology companies can now provide impressive mobile experience to tablet and smartphone users across the globe; thus giving Albany SEO integrated companies more opportunity to provide better assistance to local websites.

What Exactly Is An Accelerated Mobile Page?

albany-seo-ampIs this another complicated application that could stress out web developers overtime? Definitely, no! Taken from the AMP page itself, the program is explained clearly below:

It is a way to build web pages for static content that render fast. AMP in action consists of three different parts:

The AMP HTML is HTML with some restrictions for reliable performance and some extensions for building rich content beyond basic HTML. Though most tags in this project page are regular HTML tags, some HTML tags are replaced with AMP-specific tags. These custom elements, called AMP HTML components, make common patterns easy to implement in a performant way.

The AMP JS library ensures the fast rendering of these pages. This library implements all of its best performance practices, manages resource loading and gives you the custom tags mentioned above, all to ensure a fast rendering of your page.

Among the biggest optimization is the fact that it makes everything that comes from external resources asynchronous, so nothing in the page can block anything from rendering. Other performance techniques include the sandboxing of all iframes, the pre-calculation of the layout of every element on page before resources are loaded and the disabling of slow CSS selectors.

The Google AMP Cache can be used to serve cached AMP HTML pages. This is a proxy-based content delivery network for delivering all valid documents. It fetches AMP HTML pages, caches them, and improves page performance automatically. When using this, the document, all JS files and all images load from the same origin that is using HTTP 2.0 for maximum efficiency.

How Does It Achieve Its Speed?

For a start, there needs to be two versions of a webpage – the original content that the users will typically see and the the Accelerated Mobile Page version of the same page. Since this program doesn’t allow form elements and third party JavaScript, the website won’t be able to use on-page comments, lead forms, and other ad-ons most website usually have on standard pages.

Rewriting the site template will likely happen to accommodate the restrictions. By minimizing more codes, commands, and ad-ons, a website can drop down some of its weight, which would result to faster load time for webpages. Multimedia must be handled differently.

We have the amp-img element when using images and must include an explicit height and width. If the images are animated GIFs, amp-anim extended component must be used. And like how images are treated, videos hosted via HTML5 must use amp-video, but for embedding YouTube videos, there is a different extender component, the amp-youtube.

Find more in this helpful article.

With so many restrictions, what happens to the marketing revenue?

Due to the increase in the number of ad blockers, it has become more difficult for marketing experts to monetize through ads. However, many websites have found that improving website load time is one effective solution to attracting more visitors.

Viewer retention is also made possible in local lead generation as our SEO Worcester clients know.

AMP is perceived to be a solution to this issue. One of the goals of the project is to ensure effective ad monetization on the mobile web while ensuring a realistic, more user-centered approach. This means the project provides support for the wide range of ad formats from marketing agencies and technology companies.

This significant change in the mobile interface will generate revenue to online marketing and lead generation since speedy and mobile friendly websites tend to generate more views. Our Albany SEO will continuously work with local business and market to enhance the AMP experience of not just the page users but the web developers as well!

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Codes: The Bulk Of Bloated Coding

greenville-seo

Codes: The Bulk Of Bloated Coding

greenville-seoCoding, in communications and information processing terminology, is a system of rules that convert information (words, sound, images, or videos) into another form or presentation through a channel or medium.

It is the brain, the nerve cells, and the backbone of every page, link, website, and everything else that is uploaded and downloaded in the web. This is a valuable set of texts, symbols and commands that makes online marketing, website building, and web surfing possible. As a top Greenville SEO, we know the value of an effective yet thinly-sized command in online marketing.

But coding can be as simple as a plain sentence structure or as complicated as a DNA pattern, sometimes a set of codes can either make a website stand out and gain exposure, or fail to attract viewers due to inappropriate or overly written codes.

Why Codes Drag A Site Down | Search Engine Marketing 101

Before an action can be taken to reduce code bloat or eliminate it altogether, there needs to be an understanding of what causes the heavy bulk that slows down the site. There are two common culprits of code bloat – programmer derived and computer native compiler.

A few examples of programmer derived code bloat are:

  • Overuse of object oriented (OOP) constructs
  • Incorrect usage of design patterns
  • Declarative programming
  • Excessive loop unrolling
  • Excessive use of multiple conditional If statements

And below are a few examples of native compiler bloat:

  • Redundant calculations
  • Dead code

So if you find your website running slow- probably because of bulky coding, it is important to optimize its performance as much as possible.

In doing so, you do not just enhance the chances of a site’s page speed and loading time, you are giving yourself more room to add more content on the site to give it more value, thus increasing its viewership. This link will give you more details on what keeps your site slow.

Trim Down Then Optimize For SEO Gains

Do you really need to add that much white space for a better readability? How about those extra commands that isn’t necessarily needed at all times? Those extra set of words that add weight and causes a lag in the site, do you really need them?

The first step to trimming down the complicated coding on your website is to determine which functionality and features are more crucial to the success of the site and which ones attracts and are usable to your visitors. Experts in SEO Round Rock are keen in keeping a well maintained and easy to navigate webpages.

Like WordPress for example, notice the number of plugins you see on a page. On your own WordPress site, how many plugins have you added? In a series of blogs called Keeping WordPress Healthy written by Rian Orie, his simple explanation of the concept goes like this:

Let’s say you want to add a banner slider to your site. It’s easy enough to do, right? Just find a plugin and voila! Instant gratification; however, did you notice that banner slider just added a stylesheet, web font, and two scripts to your site?

Also, did you notice that your other plugin – you know, the one that adds the social buttons to your posts – added a stylesheet and script, as well? Installing a plugin is fast and easy, but you’re likely slowing down your site every time you add one.

No matter how small of a feature or enhancement is added, it may cause a lag. Consider and prioritize what you really need.

Adding Less Works Just As Fine

In the same article Orie also explained how less coding can actually do more help and betterment on your pages.

Instead of just blatantly installing every plugin you can find, perhaps you should spend some time thinking about what they do for the site. In doing this, there’s a chance that you’ll find that better choices can be made.

I’m not saying don’t use plugins, or don’t use insert your plugin here. Instead, I’m saying to think about a plugin before you click on “Install.” Don’t just add them because they add a small improvement to your site, they might do more harm than they provide gain.

So remember: make the right choices. Focus on figuring out if you really need that plugin or feature.

If improving SEO is your goal, simple coding changes made to your site may do the trick.

 

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How To Drive Site Traffic On Top Of SEO Digital Numbers

Worcester SEO

How To Drive Site Traffic On Top Of SEO Digital Numbers

Increasing site traffic, doubling the numbers as the site gains popularity, and hitting hundreds of thousands of visits per month are what Worcester SEO consider to be a coveted success story for every website that is aiming to achieve better online visibility.

It is perceived to have a greater impact on revenue acquisition in online marketing, to improve site popularity that leads to higher page and domain authority, and it certainly leads webpage links in the first page in search engines. Site traffic isn’t just a number, it is a lifeline that supports the longevity of a website.

Neil Patel’s blog post clearly states: “Traffic that is highly targeted is going to generate a better ROI than traffic that is not. High traffic numbers can be a great thing, but if the traffic isn’t targeted, the numbers are just vanity metrics. 1000 untargeted visits is not the same as 100 targeted visits.”

Other Means To Drive Traffic Growth

Worcester SEOSEO is undoubtedly the key driver in gaining traffic for a website. Most lead generation campaigns rely heavily on search engine optimization to work wonders for the website, just as how SEO Wilmington has continuously attracted more site visits for its local markets.

But what if your SEO efforts aren’t showing much change on your numbers? What if these much needed numbers are looking like they aren’t changing soon? What else can you do you to improve site traffic?

There are several steps to help improve the performance of your website’s search ranking.

Online Promotion

Without a doubt, online ads can instantly generate hundreds to thousands of clicks on your website, with the right tool and the constant innovation of promotional platforms, exposing your website in front of the right people has become more feasible.

In the same blog from Patel, he explained how to create a profitable ad. Here is an excerpt:

However, if you want to generate traffic using online ads, it is important that you know, beforehand, how you’re going to make money from this traffic. Odds are you don’t have a bottomless pit of money. You need to find a way to generate an ROI from your ads, if you want to advertise sustainably in the long term.

This big challenge can be broken down into two separate ingredients. Advertising something that people want is the first ingredient. And, creating effective ads that encourage the right people to click on them is the second. In general, there are two things you need to acknowledge when creating ads ­– the targeting of the ad and the design of the ad itself.

The design of an ad includes the copy and the image. If you want to get better at designing ads that will generate clicks, study some of the ads that your competitors are running.

The Skyscraper Technique

This technique was popularized by Brian Dean as an effective way to increase audience on your site, thus improving traffic. It includes four straightforward steps, which are:

Step 1: Find link-worthy content around a topic with search volume

Step 2: Make something even better

Step 3: Reach out to the right people to generate the links needed to rank

Step 4: Repeat with a new topic

In order for your website to stand out between the sea of successfully ranked webpages and the pool of high authority websites, you need to create a content that is at par, if not better and more information packed than high ranking pages. Only then will you be able to improve the traffic in your pages and your website entirely. A case study done by Ahrefs can shed more light.

It All Boils Down To Hard Work

Patel also mentioned: “When writing a piece, it is essential that you provide ‘how to’ instructions for the people that are reading, so that they can achieve similar results. This raises the value of the content, and also makes the site look better.”

Nothing beats a good content and this is what Worcester SEO specialize in. This is what usually drives visitors, mostly readers to visit your site, and possibly navigate throughout the pages if more content piques their interest.

Investing in a good content is the surest way to increase site traffic. And of course, the all time favorite webpage interlinking.

 

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Title Tags | The Power Of Keyword-Rich SEO Titles In 2017

Bridgeport SEO

Title Tags | The Power Of Keyword-Rich SEO Titles In 2017

Visitors, when searching for a page or content, doesn’t type the website name or address, they simply key in the words that best describe the topic they want to look into. A short set of words or a complex sentence typed in the search box hold the power in pulling up the exactly matched, keyword-rich tags.

Online marketing and lead generation Bridgeport SEO has seen the gravity of effective title tags on articles, content, and blogs; and how much visibility one page could get just by putting in a few sets of relevant words.

These words, title tags as they are technically termed, are the main texts that best describe a webpage content. It had long been considered an important on-page SEO element which mostly appear in three key places – browsers, external websites, and search engine results page.

Setting Tags Apart And Where To Look For Them

Bridgeport SEOWe can simply name these tags according to their use and where they are placed in a page, yet they still provide overall influence in the ranking of a page in the search engine results pages (SERPs).

  1. Title Tags – This will provide an overview of what the user can expect to find in the page before actually clicking it. Though Google’s shift toward semantic search no longer promises better ranking for keyword optimized titles, it still offers better chance of page visits.
  1. Header Tags – This refers to the HTML markup used to determine the headings and subheadings within the page content from other text types. The use of H1 headers has seen an increase of 4% by 2015, based on the study about the Search Ranking Factors done by Searchmetrics. This goes to show that Headers are still an asset in webpage building.
  1. Contextual Tags (Blog Post) – Blogging platforms like WordPress provide developers the ability to add contextual tags to posts. These blogging platforms designate these words to classify and better organize information to provide visitors a list of posts grouped together by specific set of topics.

However, it doesn’t necessarily improve the site’s searchability and ranking, yet the tags are still being ranked, which equals to better traffic rate for the site. SEO in Greenville keeps a balance in proper tagging and contextual headers.

Optimizing Titles For Better Search Ranking

As we have pointed out in this article, headers still play a crucial and viable role in search ranking and improving traffic. Experts have piled up several critical recommendations for search engine and online presence goals.

Length and Word Count

For Google, the ideal length is between 50-60 characters. Although a longer title isn’t prohibited, in the search results longer titles are usually cut short and replaced with an ellipsis “…”, an indication that the title had been cut off, but with no significant effect on a page’s ranking.

Longer and keyword-rich titles often work better for social media sharing and is beneficial in ranking purposes in search engines. The bottom line is better written titles that gets more clicks should be the main focus rather than obsessing over its length.

Significant Placement Of Keywords

Aside from adding relevant keywords in the title, whenever necessary and possible, placing the same important words near the header, usually at the first paragraph, adds higher potential of better placement in SERPs. This will also give visitors a better overview of the page content, thus encouraging them to click the link leading to the page.

Branding Right

Similarly close to Bridgeport SEO social media marketing, adding the brand name within the header has proven to have vastly attracted more visits compared to brandless titles. However, this is only seen effective if the brand being marketed is popular and well-known.

It is recommended that more popular brand names should come before the keywords, usually at the beginning of the title. Less popular brands may be placed after the relevant keywords.

Emotional Connection

When the first few words a visitor read sounds bland and distant or doesn’t convey the right emotions, they are less likely to click the link. With the right set of words, backed up by positivity and convincing lines, it is the surest shot at gaining more page visits. Make that connection and make it work!

 

 

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Balancing Anchor Links Through Perceptive Link Type Optimization

Wilmington SEO

Balancing Link Building Through Perceptive Link Type Optimization

While it is important to optimize a website’s content to improve site traffic, practicing an effective link building strategy holds the same weight when in comes to giving your site a boost.

In March 2016, Andrey Lipattsev, a Senior Quality Senior Strategist at Google confirmed that links, content, and RankBrains are the top three most important ranking factors in Google search. This only supports the amount of attention SEO has placed on link earning.

Typically, when interlinking, hyperlinks of other websites with high Page Authority (PA) are acquired and added somewhere on your own. Hyperlinks provide a way for users to navigate between pages easily. With the network of pages being established, search engines use these connections to crawl the web, the links between the individual pages, and the connection between the entire website.

There are many techniques for building links used by many SEOs as they spend time on developing their own site well. Also, knowing where to add these page references and which type of link to use can significantly improve the content of your website.

Categorization: Where To Add The External Connection

To successfully add external links to your page, the key step is to determine the most appropriate anchor text that should blend in well in the content. An anchor text is the clickable text in the hyperlink and must be relevant to the directed webpage.

So, how do you determine the which link type is needed on your page? First, we define the different types and its optimization per content.

Brand Names

This type is one of the most natural type of anchor links, natural in a sense that it is not keyword optimized for SEO use. Given its name, the anchor texts are basically the name of the product, service, or company.

Wilmington SEOLet’s take for example Wilmington SEO. The page content could be about lead generation, digital marketing, local SEO, or market research; yet the anchor text can simply be Wilmington SEO. It is straightforward and doesn’t use generic words.

Naked Links

This is also considered a natural type of anchor channel, where the anchorage text is the website itself. It is easily available and accessible. A good example would be: http://www.neovora.com/wilmington-seo/

However, it doesn’t offer much SEO value. SEO Tulsa experts recommend about 10% of naked links usage throughout the page.

Generic Texts

Generic links are commonly found in non-SEO articles. It is also considered a natural type. It comes in countless forms, using generic, non-specific group of words such as “click here”, “more on this page” or “learn more here.”

LSI Keywords

Latent Semantic Indexing (LSI) is a mathematical method used to determine the relationship between terms and concepts in a content. This one is heavily dependent on the target keywords or closely similar texts.

A set of words which can be the exact match or closely related phrase of the target keyword is used as the anchor text. This is essentially an unnatural or hybrid anchor link. SEO often refer to this as being semi-optimized.

The varied choices can give the site developer more chances of producing a content of great value where anchor links are prioritized according to its importance in driving traffic and boosting search ranking.

Anchors Still Influence Search Rankings

Anchor text linking to a page is being used by search engines to indicate a certain page’s topic, this is where adding appropriate keywords is a make or break point. The more links point to a certain page, the more reason Google or other search engines will have in ranking the page to be an exact fit for the searched words or keywords.

But of course, search ranking in SEO is never this simple. Wilmington SEO has seen the complexity of its algorithm and the unpredictability of its ranking. Your best bet is to stick to the link building tips provided by the experts to ensure better positioning for your website.

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The Missing Piece In Authority Link Building

Tulsa SEO

The Missing Piece In Authority Link Building

Popularity isn’t just for celebrities, politicians, businessmen, and internet personalities. Like most well-known figures, websites rely heavily on popularity to gain more viewership and develop page authority links.

For search engines such as Google, through the use of sophisticated and cutting-edge link analysis, determining which pages are related, and where and how far this relationship goes can take in just a matter of minutes. Tulsa SEO has tested marketing strategies that promotes better searchability.

Search Engine crawlers visit a site and collects all information it could get before feeding it back to its database. It also collects all the pages linked to a page in the website and will probably follow these pages if they are internal links. Learn more on How Search Engines Process Links.

Gain Authority Through Trusted Pages

Tulsa SEOExactly how important it is for a website to get linked to a popular site page with authority? Before we dwell into the steps to help gain more credibility on a webpage, it is important that we understand what an authority link is and why it even exists.

Let’s take for example treating a scar on your arm. Would you rather listen to the advise given by ten people who have had a similar experience than listen to a dermatologist who has the expertise and training in treating scars?

Of course, you would trust an expert advise. This is basically how authority linking works. If your webpage is linked to trusted sites such as Huffington Post, Forbes, Google Blog, and the likes; then it is expected that search engines will give your website a better ranking, which entails that your pages are influential enough and is certainly not a spam.

Page Authority (PA) or a score used to predict the overall ranking of a website in the search results offer valuable assistance to web developers. Unlike Domain Authority which predicts a domain’s ranking, PA is on a page to page level.

Web developers often put great consideration in PA scores to determine which pages within the site needs improvement and how to improve them basing on the competitor page with better ranking. This is a practice in SEO Bridgeport which brought in positive results. By downloading the Moz Toolbar, you can easily check the PAs of your webpages.

Begin Building The Page Links

Now that we are clear on what PAs can do for your site pages, let us talk about how to begin building a page that will make your website more credible.

Attract Links

Optimizing a page one at a time is a good place to start since PA measure the ability of a page to rank. One key step is to produce a quality content; one that is well crafted, longer and informative, and contains topics that naturally attracts links.

More in-depth content typically will serve as a resource for your readers, to bloggers and journalists covering the same or a similar topic. The more links from your webpages is being used as a resource or supporting facts, your PA number will certainly rise, which is exactly what we should aim for.

Distribute And Redistribute

When one or two pages starts gaining better Page Authority score, it doesn’t necessarily mean that the rest of the pages in the website will follow suit on its own. The same goes for Domain Authority on your website, a high DA doesn’t spell high PAs for the individual pages.

The trick is to distribute and redistribute page links all throughout the website. Interlinking page links will bring in more visitors to navigate throughout the site, instead of just leaving right after landing on a particular link.

Talk Sensible Topics

In-depth content can be used as a resource for readers and writers, we have established that. But this isn’t the only reason why a meaty and juicy content is important.

By covering more relevant topics and twisting every angle possible, you are giving the website volume, which is needed to gain authority and trust from its readers. The bigger the readership grows, the better. Get more ideas on this article.

Lean Right Before Turning Left

There is no strict or step by step rule in promoting your website and webpages. But understanding the basics and learning simple tricks will give a better head start. Lean toward the right direction before you spiral down after turning left and let Tulsa SEO guide you.

Remember to always check for relevant items on the search page, the top ranking competitor links, and your overall website content. Keeping tabs of everything and anything won’t stir you away from better Page Authority scores.

 

 

 

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Get Better Page Speed By Improving Your Time To First Byte

Round Rock SEO

Get Better Search Ranking By Improving Your Time To First Byte

The needed time for the webpage to load actually matters and has a big part in putting a site in a higher ranking spot, which will eventually lead to a better exposure of the website itself.

The Time To First Byte (TTFB) is commonly used by search engines such as Google and Yahoo to improve the search rankings since TTFB helps web pages respond faster to the request, thus making it usable before any other site would be able to. This has been one of the target focus of the Round Rock SEO, which has been effectively improving load time for most of its sites.

So, how do you improve your TTFB and get better search results standing?

Figure Out The System And Understand What It Does

Round Rock SEOBefore you start relaying on a faster TTFB, first you should understand the underlying clause to its functionality and how it actually works on the background to make your page load faster. SEO Knoxville is a great page to be seen as an example.

In an article by Billy Hoffman for the Moz blog, he mentioned three components that affect TTFB. And these are:

  1. The time it takes for your request to propagate through the network to the web server
  2. The time it takes for the web server to process the request and generate the response
  3. The time it takes for the response to propagate back through the network to your browser

To improve TTFB, you must decrease the amount of time for each of these components. To know where to start, you first need to know how to measure TTFB.

There are many tools that help measure the Time to First Byte, but the most accessible and convenient to use is the WebPage Test. Simply visit http://webpagetest.org where you just select your location (a match to your user profile), then run a test against your site.

After running a test, when the result returns a slow TTFB, your next move is to figure out what is causing the slowness and what can be done to improve it. One important component in optimizing this system is to understand how “latency” can affect the loading time of your page.

Latency

It is simply defined as the amount of time needed to transmit a piece of data from one location to another. It is commonly perceived that once you have a faster internet connection, latency is usually low.

However, Round Rock SEO has proven otherwise. Researchers have figured out that this isn’t how latency works. This is because the loading time of your page doesn’t depend solely on how fast your internet connection is, it matters where the source is and how far it is from your browser. Learn more on this page.

Although internet speed is crucial when loading pages, this will only give you more space to download multiple sites without a problem, yet the latency on both faster bandwidth (net speed) and slower connection will still be the same. Basically, the minimum distance that needs to be covered by each connection will remain the same.

Check Your TTFB

Oftentimes, a page is compressed in a Gzip format to make the download size smaller. This step prevents the TTFB from being sent until the compression is completed. In the same article by Hoffman it says:

We recommend a total TTFB of 500ms or less. Of that 500ms, a roundtrip network latency of no more than 100ms is recommended. If you have a large number of users coming from another continent, network latency ma be as high as 200ms, but if that traffic is important to you, there are additional measures you can take.

To summarize, your ideal targets or your initial HTML page load should be:

Time to First Byte of 500ms or less

Roundtrip network latency of 100ms or less

Back-end processing of 400mms or less

A lot of improvements can be done to improve and optimize your page speed. All you need to do is figure out what is causing the slowness of your TTFB by finding the right tools to run a check on your website to help figure out how much work needs to be done, then you can proceed with treating the uncovered issues.

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