Steps To Implement A Successful Technical Site Audit

Steps To Implement A Successful Technical Site Audit

To strategists and SEO agencies, technical site audit is the ultimate guide to improving website performance and eventual business success. The data collected after an extensive SEO audit will serve as the basis to plan out the campaign strategy to help improve website traffic, online presence, and business branding.

In a different blog post related to the Internet Marketing Omaha, we have discussed the initial aspects that marketing agencies look into to determine which area in your campaign strategy isn’t producing positive numbers or possibly dragging down the growth of your business, and how to develop this information into a workable solution.

3 Of The Crucial Site Analysis

Internet Marketing AlbuquerqueWe have established that listing down strategic objectives is the first step, wherein you figure out your long-term goals and how these objectives can help attain these goals. It is also important to analyze the effectiveness of your keywords or if you have been targeting the right keywords. Analyzing the website data of competitor sites is helpful in directing you to the right route.

Now, let’s talk about the 3 crucial site analysis that inspects your website down to the minute details.

Technical Analysis

The purpose of technical analysis is to find out what is pulling down your search engine performance and providing poor user experience. There are many issues that affect your website and it matters that they are discovered right away. With every passing day that none of the issues are addressed, you are losing valuable site visitors.

1. How fast is the website load speed? Check out these 11 tips to increase website speed.
2. Do you have a mobile friendly website?
3. Is there keyword cannibalism? When two pages compete for the same keyword, Google will be forced to decide which is the ‘best’ page. This is termed as Keyword Cannibalism.
4. Is your website being indexed properly?
5. What about a duplicated content? Google will penalize posts with duplicate content.
6. Did you SEO optimize the URL structures?

Page Level Analysis

A strong and well-researched content is useless without effective optimization. And even with strategic optimization if the content is weak, it still will not work. There is a need for balance between strong content and effective optimization.

1. Use Copyscape. Not only will you be able to check the authenticity of the information in your posts, you’ll be able to check if it has been copied or published on a different site; either a portion or the entire post.
2. Is the title optimized with the target keyword?
3. Does the META description have the keyword?
4. Don’t forget to optimize the URL.
5. Can you find the keyword within the first few sentences or in the last paragraph?

Content Analysis

By analyzing the blogs, you can figure out if your content strategy is actually working and discover the gray areas in your article publishing and link building methods. The site audit will give you a better understanding of what you have been doing right, and how your posts can be improved.

1. Are your posts well-researched?
2. Are your topics relevant, informative, and linkable?
3. Are your posts competitive enough?
4. Do you have the ideal length?
5. How engaging are your published articles?
6. Is it accurate?

While ads are beneficial and financially helpful to your campaigns, too many ads can downgrade the value of your website and scare away visitors. Also, moderation of blog comments must be implemented. Some posters only intend to post malicious or spam comments. In the Internet Marketing Albuquerque, it is a practice to block spammers from posting unwanted comments.

With these questions in mind, a complete technical site audit could bring about uncompromised data, the same data you would be using to improve the performance of your website and overall user experience.

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How To Start A Comprehensive Technical Site Audit

How To Start A Comprehensive Technical Site Audit

Behind every successful website is a team of SEO experts that monitor ranking status, site traffic, search engine optimization strategies, and overall content. From time to time, the site will be evaluated for its deficiencies or areas of improvement with the use of a tool, process, or system. This is called a technical site audit.

Through a site audit or an SEO audit, one can uncover ways to improve one’s SEO campaigns. One aspect is to identify the weak points in the campaign strategy which are hurting the performance of your website and its overall impact on users. The Internet Marketing Omaha team often starts with an SEO audit before strategic planning and implementation of marketing plans.

The end result is to come up with a list of items that need improvement or fixing, and which action steps are needed to address these issues.

When Do You Need An Audit?

Internet Marketing OmahaThe first step to implementing your SEO campaign strategies is to conduct a comprehensive site audit. The process will give you specific areas that need improvement, and the areas where your campaigns are seen effective. Think of it as an assessment of your SEO performance.

So, how do you effectively conduct a technical SEO audit? By creating a comprehensive checklist. With a checklist, you can ensure that no aspect of your campaign effort is left untouched. Internet Marketing Portland uses a complete SEO audit checklist which makes it effective in its campaign implementation.

Here, we will tackle three out of the nine steps of a comprehensive checklist. Always remember that a good ranking website is the end result of multiple positive ranking factors.

1. Strategic Objectives

What are the long-term goals for your SEO campaign and business ventures? You have to set a clear strategic objective from the very beginning, it should be a reflection of what your business goals are. If you already have objective(s), start reviewing them.

They should be relevant to your business, specific towards your marketing campaign, and attainable within a set time frame. They should also be measurable in some way, where in you can determine at what percentage are you at in achieving your goals.

2. Competitor Analysis

By analyzing your competitors’ performance, you can validate your keywords and pinpoint the missed link opportunities. A good audit result will show:

– Which keywords your competitors are targeting, and which ones are the most profitable for them,
– An analysis of their link profiles which reveal possible linking opportunities for you,
– The types of content that are performing best for your competitors.

You will need to use a tool to gauge the relevancy and effectiveness of your keywords. The easiest way is to determine the page authority (PA) and domain authority (DA) of a keyword in search engine results pages (SERPs).

Visit the Moz page or download the Moz toolbar for assistance in keyword analysis.

3. Keyword Analysis

Do you have the right set of target keywords? Sometimes, one of the biggest reasons why your marketing campaigns aren’t giving the results you want is that you are not targeting “money” keywords. Focusing your efforts on keywords that will actually bring conversions will give the results you’re looking for.

So how do you target the right keyword? If you happen to have a long list of keywords, narrow it down to 20-30 keywords, possibly merging similar words to form long tail keywords. Remember to keep it specific, measurable (its impact on link acquisition), and attainable (with the use of data).

There are different sets of analyses that will break down the cause and effects of every marketing strategy for a particular business website. In our next post, we’ll cover the next 3 important factors in a site audit. By the time we’re done, you will have a clear and comprehensive guide to achieving your goals.

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Google Analytics | The Basic Guide For Beginners

Google Analytics | The Basic Guide For Beginners

The valuable traffic data you can collect from your website provides a tremendous amount of possibilities for you to increase traffic and promote viewership on your website(s). Just imagine the power you have over your own website. Now you can use this power to outsmart the SEO efforts of competitors.

The collection of traffic data is made quick and easy with Google Analytics. It is a premium web analytics service powered by Google. It was launched in November 2005 and has now become a widely used service on the internet. There are two versions: subscription-based for enterprise users, and for Mobile Apps which gathers data from iOS and Android Apps.

This article isn’t for experts in Google analytics, this is just an introductory post for those who know little or nothing at all about this awesome tool. The Internet Marketing Portland service we offer to local clients such as business owners and service providers are backed up by this tool. It is an undoubtedly powerful tracking tool that is free for anyone to use.

Analytics 5: It’s Current Features

Internet Marketing PortlandGoogle Analytics has gone through several version, and with each upgrade it gets more advanced and efficient for the end-user. As of this current version, dubbed “Analytics 5,” there isn’t much of a change in the functionality of the program but more on the user interface layout. Here’s what you can look forward to in Analytics 5.

Visitors Overview

This is the first screen view you will be taken to when you access the overview report for your site. There is a dropdown to change the date and report being displayed On the chart, there will be an option to add annotations on specific dates where there is a sudden rise or drop in traffic.

Dkssystems.com has a list of the dropdown options under the Visitors tab. Here is the list:

  • Benchmarking
  • Map Overlay
  • New vs. Returning
  • Languages
  • Visitor Trending
  • Visitor Loyalty
  • Browser Capabilities
  • Network Properties

Traffic Sources Overview

This is one of the most important parts of Analytics. Here you’ll find keyword reports, the numbers which will tell you where the traffic is coming from or what is causing it. Related information from kissmetrics.com narrates:

Where your traffic is coming from tells you a lot about the strength of your SEO, your incoming links, and your AdWords and other advertising campaigns. It also shows you where your weaknesses are. Ideally, you want traffic coming from a variety of sources so that your traffic isn’t tied too closely to a single source that’s beyond your control.

There’s a brief keyword report on your overview page, but more detailed reports can be found under the “Search” sub-report. The search sub-report also tells you which page visitors are landing on most often, and which search engine they’re coming from.

Content

On the Content Overview page, the graph shows the page views instead of the page visits. Additionally, the bounce rate and the average time users spend on your page are available too. From the same kissmetrics article, it says:

One thing you’ll notice here is that both pageviews and unique pageviews are both shown. The difference is that a pageview is recorded every time a page is loaded (so if a user clicks refresh, a second pageview is logged, or if a user navigates to a different page and then uses their back button, a new pageview is counted), whereas a unique pageview is only logged once per browsing session.

You can access the Google Analytics 5 page here.

There’s nothing more interesting than this powerful application, that is if you know how to use the traffic data acquired. If you’re still unsure how to maximize these numbers, get a look at our SEO Albany promotion campaigns. Or the great deal of Internet Marketing Portland traffic drive local businesses is benefiting from.

 

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Local Ranking Factors 2017 | Where To Focus Your SEO Drive

Local Ranking Factors 2017 | Where To Focus Your SEO Drive

Page ranking, local ranking, site traffic, user volume, visitor retention, online visibility, SEO tactics – all these are important key points and play an irreversible role for brands, service companies, and retail businesses to succeed in making a name in the local web, eventually promoting good business.

Internet marketing, digital media, and website promotion are three major platforms that could ultimately make or break a business owner’s dream of climbing up the ladder of success. What will it take to achieve such success? Will it involve thousands or hundreds of thousands of dollars worth of investment? Well, the answer can be a no, depending on how well you leverage search engine optimization.

With SEO Albany, we have seen how proximity immensely influences the ranking of a website or local business. This is in line with Google’s recent search algorithm updates and search indexing, where top local businesses are being featured at the top of search results.

Proximity: A User-Based Ranking Factor

SEO AlbanyIn the recent MozCon, Darren Shaw revealed the top local search ranking factors in an annual report that summarized quantitative and qualitative input from SEO experts and keyword data samples. This report showed that local ranking is now more personalized, competitive, and valuable. What can this mean for small companies?

It means getting a head start on the competition with the right marketing strategy and by studying the latest top ranking factors.

Location Proximity – Is the user close to your location at the time of their search? Search results vary per user depending on where they are exactly. If the customer is just a few yards from your store, mostly likely you’ll be included on the top 20, if not in the 3-Pack map at the top of page 1.

Google Local Categorization – Is your company properly categorized in Google’s listing management platform, previously “Google My Business”? A coffee shop is different from a coffee and pastry shop.

Backlinks – Are the links pointing to the business’ website trustworthy and legit? These links to the website are of value when visited by potential customers in the same area.

Citations – Is the name, address, phone number (NAP), and business details the same across non-Google sites? Posting your business NAP and description on several directory websites such as Yelp and Apple Maps get your site indexed right away.

Unless Google decides another update is necessary or that the ranking factors will change completely, what else should you focus on to help you grab a spot in maps listing?

While Google Local focuses on establishing an online business account for your local business, it’s no longer enough. Valuable content will never lose its flare in keeping a website legit, valuable, and trustworthy.

What Else Should We Look Out For?

Don’t ignore the fact that with proximity as the top key point, Google also values the impact the business has in its neighborhood.  Our SEO Worcester team has integrated these key points in our current clients, and seen great results.

Also, making a presence through localized press releases, business news, awards, events, and other community-based activities will give your company bigger credit and value. This is what local business owners look to achieve anyway, isn’t it?

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Attract More Customers With Local Citation Building | SEO Worcester

Attract More Customers With Local Citation Building | SEO Worcester

Local citations, or rather a complete form of it, includes the business name, address, and phone number (NAP). For ranking high in the local search engine results, citations are one of the major driving factors in directing new customers to a local business.

Make sure you have set up your Google Local business listing. Then, go to it and copy your NAP directly from there. For all citation building always use your Google Local NAP. This will ensure that Google matches your many citation back to your business.

By adding your NAP on your website and making sure that it is visible across all online directories gives your site a boost if you want to be listed in the maps section of the local search results. Get ideas from the local SEO Worcester.

According to a Google study, 4 out 5 consumers use search engines to find local information and 50% of them visit a store the same day. So you see, getting an accurate NAP online is important.

How Do You Build Citations?

Internet Marketing WorcesterDon’t confuse NAP building with links. Remember, these are the mention of the official name, address, or phone number or a combination of all three. To get started, identifying how to build them and where to post your NAP to get the exposure you need must come first.

Structured Citations. These are what you’ll often find in online business directories. You have control over the form in which they should appear, therefore you can change the arrangement to your liking. A Yelp listing page is the most common and perfect example.

Unstructured Citations. This is where your business name or contact details are mentioned in non-directory sites. If details get into a local news article or a blogger mentioning it on his blog, that’s an unstructured citation.

Now we know that there are two ways of getting these contact details out, let’s focus on how to promote your NAP, and get returns tenfold. So how do you send potential customers running down your physical location?

Citation Building Services

If you have a good amount to spare funds, hire a local SEO internet marketing service company. The marketing and citation efforts of SEO Wilmington, include hundreds of directory websites. According to Pratik Dholakiya from SEJ:

“Local SEO service providers have access to thousands or sometimes hundreds of thousands of sites that will accept citations, and the building itself is done by hand by professional citation builders in good agencies. Typically, about a quarter of the NAP listings will go live right away, with the rest taking a few weeks to catch up, but if you want to just hand over some bills and get it done, this might be your best bet.”

Manual Citation Building

If you prefer to do it yourself, which you have every right to do, start by finding sites and places where you can manually add your business NAP. Some listing websites will require opening an account with them before posting details. In the same article written by Dholakiya, he added:

“Building citations are fairly simple. Start your search for places to enter citations with the major places for SEO juice: Google My Business, Yelp, Facebook, and whatever the big review sites are in your space or industry. Then move on to the four main aggregators, which supply data to all major search engines. In the USA these are Infogroup, Acxiom, Localeze, and Factual.”

One more important step is to keep a uniform set of NAP across all platforms to gain the best results. And try to consistently add 5 or 10 citations each week… at a minimum add 25 per month. Then, over the course of a few months, you will have easily added several good backlinks to your website!

 

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Useful Techniques In 2017 | Interesting Link Building Tactics

Useful Techniques In 2017 | Interesting Link Building Tactics

We have been talking about link building in our previous posts and back again with a new set that will surely change your perception of how they are being built this year. The SEO Tulsa blog talks about organic searches and three of the most effective organic link building tactics.

Out with the old, in with the new. Some of the techniques we will enumerate below might be familiar to you, or could be your first time learning about them. Although some tactics had been around for awhile and had been used longer by many SEO marketing agencies, finding out the best strategies to be using this year will give you the upper hand in planning and implementing.

The Techniques And Methods

seo wilmingtonYou have to know what else can be done to improve website ranking in the search engine results pages (SERPs). In local searches, SEO Wilmington internet marketing is a fine example of a geographically sound ranking method. Would you go for the conventional, commonly used methods? Or would you risk diving in unfamiliar territories for a much, much better result?

Ranking-For-Links Technique

Writers and bloggers often search for references when they write a piece. When a reference link is reputable and of good quality, most likely they will link out to it. Ranking for links is about creating a piece of content specifically targeting keywords writers and bloggers would likely type into Google when searching for a reference content.

How? The niche-specific search query these people might search for when looking for a reference must be identified. Then start creating the content with the target keywords mentioned at least once or twice throughout the piece. The Google Keyword Planner is the best tool to use to check how often these keywords get searched for each month.

Missing Link Method

This method revolves around the idea of citation websites linking to your competition.  These properties are the ‘missing link’ to your link profile. Because, if the top-ranking websites are getting linking there, then it makes all the sense in the world you should too.

How do you find these links? First identify the competitors, those in the top 3 positions in the search rankings. Find out all the citation backlinks to each competitor website using tools like Majestic SEO and/or ahrefs. Once you have a list, assign an individual or team, depending on your manpower availability, to contact those in the list and send a request for them to reference your website.

Comment Collection Technique

The idea for this technique is to find posts that are similar to one of your most recent blog. The posts need to have a lot of comments from readers. Then, you can start contacting the comment posters, encourage them to check out your blog and leave a comment as well.

People who actively comment on posts are highly-engaged blog readers, which translates to them being avid readers and comment posters, and might link out to your website.

Here’s how this works:

  • Find popular posts with similar content to your most recent post.
  • Extract the websites and emails, and the name of the comment posters.
  • Send them a friendly message and ask for an opinion about your post.

Get The Dice Rolling

The link building tactics listed above require a lot of work, a lot of research, contact listing, and emailing people you know nothing about; but the returns could be mind blowing and could set both your page and domain authority soaring like kites on a windy, summer day.

 

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Top 3 Organic Link Building Tactics | SEO Tulsa

Top 3 Organic Link Building Tactics | SEO Tulsa

In the past, several SEO experts and gurus have published lists of tested and proven link-building tactics that have worked for them. These tactics include website optimization and on-page SEO and optimizing visibility on other websites within their niches (off-page SEO).

Along with Google’s continually changing search engine optimization rules and search engine algorithm, came the localization of search results or more favorably called ‘organic results’ that mostly focus on providing search results based on the physical location of the user. This change has broadened the chances for local businesses to rank better in their area as well as in their local market.

Organic searches can do wonders for businesses. But this does not benefit local businesses alone, it is also a redeeming factor for powerful link building. In our SEO Bridgeport blog that came out recently, we narrowed down a few tactics that worked in 2016. This year, let’s dig into how we drive organic traffic to website with the tactics already practiced in our local SEO Tulsa processes.

Driving Organic Traffic To Build LinksInternet Marketing Tulsa

Let us not prolong it any longer, let’s dive into organically driving links to your website. Here are our tops picks:

#1 Video Creation and Sharing

How many silly and utterly mundane videos have gone viral over the internet? A gazillion, perhaps? Why has a crying baby gone viral? Or a teenage boy trying to pull a stunt but failed dramatically generated thousands of views. Why is this so?

The answer is simple. Video ise entertaining. It is informative, visually creative, and entertaining – a total package. To generate traffic and backlinks to your website, start by creating informative and pleasing videos. They should highlight your brand, product, and service.

Optimize the video title, description, and content with your target keywords so it will be properly indexed in the search engines. Once it’s up, start sharing it around in your target niche, on popular websites with related content, and on different social media platforms.

#2 Blog Posting and Sharing

We’ve established that content creation is crucial, one of the bloodlines that will keep your website legit and alive. Creating blogs, about site updates, new service news, relevant niche topics, or a guest post; will raise the bar to a higher level. The connection you can create with these blog posts is limitless so long as you know where and how to syndicate them.

Choose reliable, trust-worthy websites that accept content re-posting. Great examples are Reddit (topics are usually discussed in forums with over 36 million users) and StumbleUpon (a content discovery site that directs users to websites). Imagine exposing your blog content to multiple types of audiences you couldn’t reach on your own unless you spent thousands on ads.

#3 Photo Submission and Sharing

Technological advancement doesn’t just end with impressive link building tactics. It has turned the internet world into a much more versatile place for websites to thrive  and gain organic traffic. Creating an image gallery with pictures relevant to your niche and brand, optimizing it with the target keywords, and sharing the photos on image sharing platforms will get the site in the search results.

Google places high value and weight on images with target keywords. It is also important that all inbound links attached to the image(s) are do-follow links to get the best traffic results.

Find out what strategies you should avoid when creating links this year.

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